The Journal
Fuel for better coffee, better business, and the pursuit of excellence. Explore brewing guides, cafe education, coffee knowledge, recipes, and performance-driven lifestyle content.
Know Your Coffee.
Great coffee starts with understanding what is behind every bag. From origin and roast level to freshness, flavor notes, processing methods, and brewing impact — the details shape the experience.
Our Coffee Knowledge section helps you learn the fundamentals, make better buying decisions, and appreciate the craft behind every cup of PURE EARTH COFFEE.
Coffee Knowledge
The Third Wave Is Over — What Comes Next for Sp...
Coffee Knowledge The Third Wave Is Over — What Comes Next for Specialty Coffee in 2026 By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge The third...
The Third Wave Is Over — What Comes Next for Sp...
Coffee Knowledge The Third Wave Is Over — What Comes Next for Specialty Coffee in 2026 By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge The third...
What Is Coffee Variety? Gesha, Bourbon, Typica ...
Coffee Knowledge What Is Coffee Variety? Gesha, Bourbon, Typica and Why It Matters By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge When a specialty coffee bag...
What Is Coffee Variety? Gesha, Bourbon, Typica ...
Coffee Knowledge What Is Coffee Variety? Gesha, Bourbon, Typica and Why It Matters By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge When a specialty coffee bag...
The Rise of Anaerobic Fermentation: The Process...
Coffee Knowledge The Rise of Anaerobic Fermentation: The Processing Method Taking Specialty Coffee by Storm By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge In 2026, anaerobic...
The Rise of Anaerobic Fermentation: The Process...
Coffee Knowledge The Rise of Anaerobic Fermentation: The Processing Method Taking Specialty Coffee by Storm By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge In 2026, anaerobic...
Light vs. Medium vs. Dark Roast: What Actually ...
Coffee Knowledge Light vs. Medium vs. Dark Roast: What Actually Changes and What Doesn’t By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Ask most people what...
Light vs. Medium vs. Dark Roast: What Actually ...
Coffee Knowledge Light vs. Medium vs. Dark Roast: What Actually Changes and What Doesn’t By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Ask most people what...
What Is Coffee Processing? Washed, Natural, and...
Coffee Knowledge What Is Coffee Processing? Washed, Natural, and Honey Explained By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Roast level gets all the attention, but coffee...
What Is Coffee Processing? Washed, Natural, and...
Coffee Knowledge What Is Coffee Processing? Washed, Natural, and Honey Explained By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Roast level gets all the attention, but coffee...
The Science of Extraction: Why Your Coffee Tast...
Coffee Knowledge The Science of Extraction: Why Your Coffee Tastes Bitter or Sour By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Bitter coffee. Sour coffee. Flat...
The Science of Extraction: Why Your Coffee Tast...
Coffee Knowledge The Science of Extraction: Why Your Coffee Tastes Bitter or Sour By PURE EARTH COFFEE · May 9, 2026 · Coffee Knowledge Bitter coffee. Sour coffee. Flat...